JUUL Labs Collection
This collection contains documents related to the e-cigarette brand JUUL and come from a number of sources:
State of North Carolina v. JUUL Labs, Inc
Documents subject to public disclosure under the terms of JUUL Labs’s 2021 settlement with North Carolina, which resolved the state’s lawsuit against the e-cigarette company. North Carolina sued JUUL Labs in 2019, claiming the company’s marketing practices fueled widespread addiction to nicotine among young people and caused a public health crisis. The North Carolina settlement specifies that the documents be made public through a repository operated and maintained by a North Carolina public university. UNC was selected to serve this role and has partnered with IDL to host and preserve the documents for permanent public access.
State of Minnesota v. Juul Labs, Inc., et al.
Documents made publicly available from JUUL Lab's 2023 settlement with Minnesota in State of Minnesota, by its Attorney General, Keith Ellison, vs. Juul Labs, Inc., et al.. This set of documents includes trial transcripts and 194 trial exhibits.
US FDA’s Center for Tobacco Products
Documents received through a 2018 FOIA request by the UCSF Center for Tobacco Control Research and Education (CTCRE) to the US FDA’s Center for Tobacco Products regarding JUUL Labs. These records include published scientific papers and reports, internal memos, fact sheets, lab reports, and presentations collected or created by JUUL Labs. The records relate to nicotine chemistry and addiction, toxicology, research on e-cigarettes and e-cigarette use, evaluation of JUUL Labs products, and draft product quality standards.
Documents received via a law firm associated with JUUL Labs litigation. Set contains video and audio interviews with JUUL Labs founders, secondary news sources and marketing materials.
This collection is made available through our partnership with the University Libraries at the University of North Carolina at Chapel Hill. In 2021, the state of North Carolina was the first to reach a settlement with Juul Labs over its alleged marketing to teens. One condition of the consent judgment between the parties was the creation of this online depository.