Legacy Tobacco Documents Library

Thursday, February 19, 2015

7000+ new tobacco documents added to LTDL

7,859 new documents were added to the Legacy Tobacco Documents Library this week!

Here's the breakdown:

Brown & Williamson documents - 6,748
Philip Morris documents - 343
Lorillard documents - 559
American Tobacco documents - 1
RJ Reynolds documents - 208

In addition, a number of new sites have been added to the UCSF E-Cigarette Marketing Web Archive hosted on Archive-It. This web archive curates, captures, and preserves websites related to the marketing of e-cigarettes, e-liquid, and accessories as well as vaping advocacy publications and organizations. If you know of a website you think belongs in this collection, please contact us and we can capture it!

Tuesday, January 27, 2015

New documents posted to LTDL and DIDA

5190 new documents were added to the Legacy Tobacco Documents Library:

In addition we have added a new collection and documents to the Drug Industry Documents Archive:
The Celexa and Lexapro Marketing and Sales Litigation collection contains 115 documents from a class action lawsuit alleging that Forest Pharmaceuticals misled consumers and the medical community about Celexa’s and Lexapro’s efficacy in treating pediatric depression.

*Please note the links now go to the new Industry Documents Digital Library site containing both LTDL and DIDA.

Tuesday, January 13, 2015

Research into Tobacco Industry Use of Flavors in Little Cigars and Cigarillos

Eight (8) new papers and reports using tobacco industry documents have been added to the Tobacco Documents Bibliography. Publications include discussion of Transnational Tobacco Companies and plain packaging; tobacco research and West German medicine in the 20th C.; and cigarette addiction among low-income Americans.

Bibliography Highlight:

Kostygina G, Glantz SA, Ling PM. Tobacco industry use of flavours to recruit new users of little cigars and cigarillos. Tobacco Control 2014 October 29.

The authors analysed previously secret tobacco industry documents on the development and marketing of flavored 'non-cigarette combustible products' to determine not only the purpose of flavored additives in little cigars and cigarillos (LCCs), but also what role flavors played in product use. While flavored cigarettes were prohibited in the US in 2009, flavored little cigars and cigarillos remain on the market. The authors describe evolving strategies used by tobacco companies to encourage flavored LCCs and industry research on consumer perceptions of flavored LCC products.

A few key documents from LTDL:

"Consolidated Cigar has introduced two new cigars aimed directly at youth. Elite Cigars 'for today's young, contemporary smokers' and Tipalets, a burgundy flavored 'new thing in smoking.'… Both Consolidated and Bayuk Cigars are complementing their youth-oriented campaigns with record albums and other premium offers." (RJR, 1969)

"Although it is felt that current female cigarette smokers may represent a potential for new product development, the recent quitters may be even better prospects and should be included…We feel the attitudes of women toward cigar smoking, not simply as possible consumers of little cigars, but, as strong influences upon male smoking of all types of cigars is important. Inclusion of cigarette quitters is also important because, to some extent the current trend away from cigarette smoking represents a potentially profitable void which, properly positioned, little cigars can fill very well." (Lorillard, 1970)

In 1972, RJR's marketing research found that describing menthol Winchester Little Cigars as having a ‘frosty-new taste’ would intrigue younger respondents... RJR expected Winchester to appeal to young smokers, women, those accustomed to cigarette brands with a stronger tobacco taste and menthol cigarette smokers. (RJR, 1972)

Qualitative interviews with cigarette and LCC users for Lorillard - report showed that flavored LCCs were popular among younger women and those trying to quit cigarettes, and that LCC users inhaled cigar smoke (Lorillard, 2000)

Friday, December 05, 2014

Over 47,000 New Documents Added

47,823 new Philip Morris documents were added to LTDL this week. A majority of these were previously "confidential" on our site but were recently de-designated by the company and made publicly available.

Also, just a friendly reminder to try out the new beta site at: http://industrydocuments.library.ucsf.edu/
We are constantly incorporating not only fixes and new features but your feedback as well so please let us know what you like and dislike about the site. And if you haven't taken the survey yet, please do so (link is at the top of the page on the beta site).

Friday, November 07, 2014

New LTDL Site Now in Beta Release

For the past year we have been developing a new LTDL with expanded functionality and an updated look. This new LTDL is now accessible alongside a new Drug Industry Documents Archive (DIDA) and both are found within the Industry Documents Digital Library portal. This means all industry archives can now be searched individually or together under one umbrella.

There are two ways to access LTDL beta -

1) Direct URL - http://industrydocuments.library.ucsf.edu/tobacco/

2) From the current LTDL site, there is a link to beta in the top banner as well as a pop up invitation.

To get a head start on navigating the new site, you might want to watch the tutorials, also accessible from the Tutorial Videos link at the bottom of each page.

While we are in beta, we hope as many users as possible will try out the new site, play around with the search functionality and new features, and provide feedback through the survey link located at the top of every page. We need to know what you like and dislike about the new site in order to make it even better.

As we roll out new features, such as logins for personal accounts, we will announce them here so watch this space and stay tuned!