Recommended and Popular

Audio Recordings

  669 audio clips

The Truth Tobacco Industry Documents archive contains more than 600 tobacco industry audio recordings including radio commercials, focus groups, internal corporate meetings, interviews, and corporate communications.

Popular Audio

Juul Radio Commercials
Radio commercials for Juul e-cigarettes which emphasize nicotine strength and vapor, the evolution of the cigarette, and invites the listener to go to the website for more information.

The Marlboro Story
Soundtrack for a promotional video on the history of the Marlboro brand, focusing on its marketing and advertising, including an interview with Leo Burnett who created an early advertising campaign.

Eclipse Press Conference, Chattanooga, TN April 1996
Press conference organized by R. J. Reynolds announcing advanced marketing research of Eclipse cigarettes, a product developed to heat rather than burn tobacco.

Focus Group, Max
Focus group of female Max smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.

Kent Smokes and That's Where It's At
1966 Kent cigarette radio commercials in English and Spanish.


California Tobacco Related Disease Research Program (TRDRP)
The mission of the California Tobacco Related Disease Research Program is to support research that focuses on the prevention, causes, and treatment of tobacco-related disease and the reduction of the human and economic costs of tobacco use in California. TRDRP has provided generous funding and support for the acquisition and processing of the video and audio resources.

Roswell Park Cancer Institute (RPCI)
RPCI provides direct patient care as well as research and education into the causes and prevention of cancer. The Roswell Park Tobacco Control Program is a source of information and assistance on tobacco issues for smokers, businesses, educators, and health professionals, as well as local and international organizations. As a result of a successful lawsuit by the New York State Attorney General, RPCI acquired and scanned the document collections of the Tobacco Institute and Council for Tobacco Research. The content of the audiovisual collection focuses primarily on tobacco industry public relations efforts.

Internet Archive
The Internet Archive is a non-profit organization, located in San Francisco, that was founded to build an "Internet library," with the purpose of offering permanent access for researchers, historians, and scholars to historical collections that exist in digital format. The Internet Archive has given the UCSF Library a means to provide access to these unique digital resources. Access audio recordings in the Industry Documents Library's collection at the Internet Archive.